Saturday, 26 November 2011

50 cent- Candy shop analysis

http://www.youtube.com/watch?v=SRcnnId15BA&ob=av2e

- Big mansion, expensive car- money/power
- Male 50 cent comes out of car- focus on him
- Door opens,  lots of women in lingerie all looking at him
- walks up the stairs past them all- superior
-  sexual references "ill let you lick the lollipop" - then points downwards
-  woman singer shows control, "ill have you spending all you got"
- women use their bodies as their control/power
- fur coat on male- expensive/ gangster
- girls dancing whilst he looks down on them from a balcony- superior
- " as soon as i come through the door, shes pulling on my zipper" - as if he is sought after
- he only ever refers to her body- all shes worth? all he cares about?
- chamagne- expensive- taking advantage?
- girl singer- fur coat- equal power?
-  "go ahead girl and dont you stop" - control/ he has authority
- ends as a daydream when really hes just at a drive thru called "candy shop" - all men think about is women/sex?
- woman serving him- inferior

Lecture Five

Marcus Harvery- Myra Hindlet, 1995 - Made her face out of childrens handprints- someone threw black all over it in a gallery as it was seen as offensive

Although the painting caused a stir when it was shown in the Royal Accedamy in 1997. The painting also recently caused some controversies as it was shown in a short three minute video of london, shown at a london 2012 event held in beijing

Andres Serrano- Piss Christ, 1989- Uk didnt care- America was very offended as they ar every religious

http://www.bbc.co.uk/news/world-europe-13124769 - a BBC news article i found on piss chirst, about relativley recent vandalism to the piece.

Book

' The death of the autor'  Image, music, text by Roland Barthes.
Barthes- ' meaning is nt created by the autor'

Micheal Craig- Oak tree, 1973
- plays around with language- signs and symbls ect.

Language of art, design and media: todays lecture.

- Death of the author
-Everything is a 'text'
-Structuralism
-Post- Structuralism
-Meaning
-Meaning constructed
-Visual communication
-Intertextuality
Innocence lost: the politics of looking and making

Part 1- Looking and making as political practices.
Images- Edokard manet, Olympia, 1863
-Offensive, white prostitue, not ashamed

Vicky Pollard, Little Britian- omly funny to certain classes to others its personal and offensive.

Mercatr Projection, 1569
Euro centrism- putting European concerns at the centre of our world
- makes the size and dominance smaller or bigger
- designed in the age of discovery for European people.

Peters projection, 1973
- The design you end up with is effected by the position you occupy
- The things we make are not natural/ neutral.
- Equally sized on the globe- equally sized on the mp.
- Based on land mass
- Politics of representation
- Decision was made on which way up the map should be- puts people on the Northern hald of the equator in dominance.

The lecture argues that:

- Looking is nt a vlue free activity
- No 'innocent eye'
- Looking take place from a position, changes what we see.
- Awareness of the location from which we look helps us to move from describing to analysing

Ideology: A word view

- Karl Marx (German Philosopher and political economist) writing in the 19th century during the rise of capatilism and industrialism

-Those who own means of production control ideas.
- Argued that economics determines culture
- Looks at relation of capatilism to class

Rupert Murdoch
- Owns 80% of media- people scared to speak out about him- he has the power to publicly humiliate someone. 

David Guetta ft Flo rida- Where them girls at

http://www.youtube.com/watch?v=p4kVWCSzfK4

- Girls half dressed- bikinis
-Jogging keeping fit
- David Guetta is high up- controlling everyone
- Bubbles maybe be seen rhypnol
- The bubbles picks the girl. the girl has no control over it.
- Making it seem that men have more power/ are more superior than women

Pink- stupid girls analysis

http://www.youtube.com/watch?v=BR4yQFZK9YM&noredirect=1


Notes:

Body modification
Angel/Devil- Good/ Bad contrast
Different types/classes
Bulimia/Health issues
Representation of how girls are suppsed to look
Clothing- representatin
Pressure women are under to look a certain away
How kids are pressured from a young age
Barbie toys- body image/perfection
American flag- podium
Sexual references- Video/Body
Conscience guides- religious symbolism
Contempary western images
References other videos- car wash/paris hilton/50 cent
The lyrics, "what happened to the dream of a girl president? Shes dancing in the video next to 50 cent",  shows the contrast between a woman of power and a woman simply used as a sexy extra in a music video, to show the power and success of the male rappers.

lecture four

Semiotics: The science of sign systems

- Semiotics and structuralism
- Signs: signifiers and signified
- Syntagmatic and paradigmatic sign relations
- Text
- Iconic, Indexial and symbolic signs

Sign=  signifier (significant) form + signified (signifie) concept

Iconic signs- look like the thing that they signify, eg. portraits, photos ect.
Indexical signs- refer to other knowledges, eg. natural signs: clouds signify rain, footprints feet ect.
Symbolic signs- have meaning only due to convention, eg. words, flags ect.
The arbitrariness of spoken language can be illustrated by looking at our writing systems:
- A phonetic alphabet records sound values
- An ideographic system uses symbols to represent a thing or idea without indicating any of the sound in its name

Fashion design
- Fashion isnt just clothing
- It has shared meanings
- A system of signs, symbols and iconography that non-verbally communicates meanings about individuals and groups
Structuralism
- Everything we encounter is a text that we read
- Syntagmatic relation- A relation that links signs (or even texts) into a more complex 'text'
- Syntax- the study of the rules for the formation of grammatical sentences in a language
- Paradigmatic relation- The relationship between a set of signs which means that nly one of them may be present at any given time in a given position, i.e. signs / texts that can be substituted for each other within a complex text without changing the nature of that complex text
- Paradigm- a set of forms all of which contain a particular element, especially the set of inflected forms based on a single stem or theme: systematic arrangement of all the inflected forms of a word

Parole- the spoken/ individual usage of signs within a system
langue- the structural rules and conventions of a system

Friday, 25 November 2011

Lecture three

What is fashion?
- Inspiration
- Personality
- Expressive
- Structural
- Brands
- Identity
- Trickery
- Fashion changes due to culture
- Beauty or ugliness changes due to culture

- Charles Fredrick Worth (1826-1895) - First fashion designer
- 1910- Print fashion was recognised
- Women began to wear suit in 1885
- 1920's - women could have surgery to make their breasts look smaller to fit in the dresses and look more boy like.
- Edward Sappir 1884-1939- Wrote the fashion entry in the encylopedia

I was off ill for the lecture, so i caught up with a friend and made some notes

Wednesday, 2 November 2011

Stephan Fry - Spreading the word

After watching this i learnt that writing has developed tremendously over the years, and when it was thought to be invented roughly 5000 years ago, it was only used numerically- for economic reasons. As time went on, writing devloped into what we now know as letters/alphabet, and they are different all over the world. Different countries have always had different methods since time began, and this can be shown by the fact that we write things down to be remembered and passed on for years; ie. The Bible. Whereas the man interviewed has all memories and histories locked in his mind, he remembered up to 53 generations, to us this is an awful lot to remember as we have always written things down to remind us, but to him he wishes he could remember more.
As i mentioned previously, we have kept written records such as the bible for many many years, however the bibles orginal parts were about tax record keeping, and they are now stored in the Bristish national museum.
Although we now write with pen and paper, many years ago that wasnt an option, so they had to find other methods, large blocks of clay were found that had been imprinted on, as a way of storing information- This began in ancient iraq, as this is where writing initially began, they started a very basic alphabet, and the thought that it would ever evolve never even crossed their minds.
Reading began to happen by 1200BC - this was the beginning of many things, Phenesians created a writing style that was appreciated by various parts of Europe and some other countires, and it was thought that the more people who could read, the easier it would be to trade. It also encouraged religion, being able to read and write gave priests ect the advantage to write down, as well a remember stories, to pass on their believes for other people to pick up for years to come.
Next i discovered that, a shrine in Jerusalem, called The shrine of books holds the "dead sea scrolls". These scrolls are so valued as they are known to have been hidden for over 2000 years, when a shephard found them. There is now a technology that is slowly decoding the original text.


Printing to many was seen as a quick was of writing, as writing back then was such a slow process. Printing originally began in china, however it didnt continue as the thousands of symbols made it too complex. Also it was said that if a symbols lines arent drawn in the correct order you would look like "a poorly educated person" and it would give off the wrong meaning.  Printing was then discovered by Johannes Gutenburg, and was used to create the first newspaper, interestingly Geoffery Chaucer was the first person to have his work printed in it.
I am facinated at the fact that over time, as technlogies devloped, the book has never been replaced, the video tapes been replaced by dvds, the internets been invented, tv, radio- but the book still remains. Even though this is the case, people insist on creating more developed and advanced versions of books, a couple mentioned- '3D virtual reality cave' and 'never ending reading machine'.
I found this documentary particularly interesting as it shows us how things have developed to get us to where we are now.