Vivienne Westwood

The articles begins by giving credit to Vivienne for her business mind and ability to create such a strong brand identity - "The logo itself might aswell be her signature". The recognisable use of baby pink and gold are thought to be resembled as feminine, and royalty - "In fashion circles, Vivienne Westwood is as close to royalty as it is possible to be"

In her way of work the graphics and the fashion are linked and work together- "the graphics feed off the fashion."  She built up her own vocabularly of symbols, which all mean something to her customers. The most famous symbol is the Orb, which represents tradition and past, and was redrawn by Tracey Emin in a more scribbly effect.

The red label has been designed to look more stylish and feminine, whereas the MAN label was designed to look more rough and the logo on the bags were designed to look like stone henge.

All logos and symbols are carried through to the packaging, fragrance and accessories.